The power of quality content at scale for engaging SaaS customers

You shall not iPaaS! Learn how our team spoke the technical lingo for this SaaS leader’s ebooks, case studies, and blogs.

Industry

SaaS

Status

Market Leader

Scope

Content
SEO
Design

About the Company

Connecting API software with their customers

Jitterbit is a leader in iPaaS and API connection software that helps disparate applications share data with one another. As the market opportunity grew across multiple industries, Jitterbit needed a content campaign that could explain this complicated product simply.

Challenge

Jitterbit’s product can be complex, especially for their audience who have never used an API integration software. So they turned to our technical writers to craft informative yet accessible content that would educate, nurture, and gain rank for SEO.

Approach

We mobilized a team of our best technical writers, conducted keyword research, and interviewed Jitterbit’s topic experts to capture key messaging. Our team wrote and designed ebooks, infographics, case studies, and provided 15 technical blogs per month.

Results

Our quality content was used as gated content pieces, integrated into email funnels, and filled out Jitterbit’s thought-leadership library. The blogs were so effective that we were asked to scale it from 4 blogs a month to 15—and didn’t skip a beat.

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